Exercises: Typography
Exercise I: Typographic Voice
“This exercise encourages you to explore how choice of typeface affects the meaning and emotional feeling of a word.”
I chose the word organic for this exercise. Initially, this made me think of fonts that mimic someone’s handwriting as opposed to that of a machine…
Font 1: Ink Free
That’s why I chose this first font. It looks like it was written by a person. Hence, if it were on a food label it would look more “organic” or natural to the reader.
Font 2: Segoe Script
This led me to my second font. I feel that the connected lettering gives it natural curves that better mimic human writing. I feel that this font might be on a menu or a webpage for a restaurant that serves organic food.
Font 3: Adorn Garland
Similarly, I thought this cursive font felt organic as it might be found at an upscale restaurant. The fully connected, smooth curves enhance it’s “organic-ness”.
Font 4: Clarendon Wide Stencil
After I felt I had fully explored the idea of cursive/handwriting font as organic, I thought more about what it means to be organic. Namely, that something coming right from the source, without tampering, is organic. Hence, for this font I chose a stencil, like those that might be seen on a shipping container.
Font 5: JohnDoe
For my last font, I stuck with the idea of connoting the process behind the font being organic. Thus, I chose this one since it is old fashioned and looks like a type writer made it. I believe this font is the most effective, as it varies in line weight and has rough edges which gives it a natural look.
Exercise II: Typeface Tracing
